Social Media Strategies That Works
Focus On Telling Your Story
A lot of people fall into using social media as a purely promotional tool. The real power though is the ability to tell your story just like you would in person. The rise of blogging on social media show how much we love following people’s stories. Let those people that are most passionate about hyhour brand see whats going on and get them involved.
Great Content To Share Include;
a) Pictures and videos on how your brewery or events your brewery company attended.
b) Message about brewering beer.
c) Notifications on events.
d) Anything going on in your brewery’s local community
Don’t be afraid to talk about your personal experience. Craft breweries are small, family-like businesses and you’ll be alot more interesting if you keep the focus on human stories and not blank, coperate sounding ones.
Focus On Your Local Community
One of the best ways to do this is to get involved with other people in your local commuinity. Are there any major local events like music festival going on? Is the local sports team making a playoff run?.
Craft breweries with a strong presence in their home market are both more profitable and more easily able to expand into adjoining markets.
Connect with other people in your local community through social media by participating in local events and discussions. By tapping into your local community’s pride, you can enhance your marketing and encourage those in your community.
Keep Your Fans Upto Date
Your first followers are going to be your most passionate fans. That means they want to know what’s going on and what to expect.
Make sure to post updates of the latest news, information and going-ons.
Are you starting a new inovative batch? Are you going to a new event? Did you just land a new retailer? Let them know!
Its also a great way to spread the word and promote events. Let your followers know about the upcomming beer dinner and see if they have any friends that are interested in coming.
Actions Speaks Louder Than Words
You can also participate in conversations of communities that reflects your brand story. I’m betting brewering beer isn’t the only thing you’re passionate about. Being involved in those conversations and actively contributing to them lets them tell their story , not just in words, but in their actions.
Get Involved In The Conversation
It’s not just about you though social media isn’t just a broadcast platform, its an incredebly powerful tool for connecting with other people. Stay on top of your community and actively become a part of the conversation
Beer Lovers Unite
The other community to get involved in is the Crafft beer community ofcourse! One of the things that constantly amazes me about the macrobrew industry is how willing the members are to help one another out.
Use social media to promote and connect with other brewers and people in the macro beer community.