TOP 10 Social Media Marketing Tips For Hotels
Here are our top 10 tips for marketing your hotel on the social media platform. We have put these together from a daily experience performing internet marketing of our hotel clients. It is the best list of practical ideas that can be implemented night away.
Blog Posting
Have a blog to post information on activities, attractions, dinning, shopping night-life etc. It allows you to provide your guest with suggestions on what to do. Moreover, it is a constant source of content that you can use to spread on other social media network like Facebook and twitter.
Allow Reviews
Manage your online reputation by inviting guests to post reviews. Make sure you also respond to all reviews and that you manage your profile on the description, pictures and contact information of your business.
Some Company Links
Link local companies and their profile name in your twitter and facebook posts. It will jumpstart your interactions online and grow your sphere of influence. To make it easy, think like your guest get connected to cities, tourist attractions and tourist information centers by linking their page. Just start reading and very often the accomdation requests are right there for you to grap.
Prizes To Get The Job Done
An incentive gets people moving. Give a free weekend in …. for the best guest pic of the month.
Welcome Cocktail
Local check-in-site like FourSquare or Gowallacan help you gain exposure and promote your outlets. Give a welcome cocktail when checking in online if staying at the hotel or a free upgrade based on availability ( 1 per day ofcourse)
Tour Guide
Find interesting and funny videos of your destination and add them to your Youtube channel to create a short sort of video tour guide. Compliment the producer and let them know you put it on your official channel
Recycle Content Acros Social Network
Your positive reviews should be posted on Twitter and facebook as well as your blog article. Gather all your guest pictures from Picasa, Flickr and Panoramia into one album on Facebook.
Get A Young Internet Savvy Person In Your Team To Work On Social Media
They are fast in picking this stuff and copying best practices from others. He will be more personal in speaking to your guests, and this is very important.
Giveout Invitations
Invite guests to join your Facebook page and ask themto post pictures of the hotel and their tip. Panoramia isa great site to have guests post pics as it’s linked togoogle earth and maps.
Be Funny and Original
A sense of humour works better than a formed and conventional approach. What is the last thing you really clicked on or read on Facebook? I am sure it was funny or original.. Its what works..
These simple steps will help you grow your fanbase and create interactions with your guests. Engagement is not easy online but these tips and best practices should help your hotels’ social media marketing strategy