The 10 Laws Of Social Media Marketing
Below are some laws of social media marketing.
THE LAW OF LISTENING
Success with Social media and content marketing requires more listening and less talking. Read your target audiences online content and join discussions to learn what’s important to them.
THE LAW OF FOCUS
It’s better to specialize than to be the jack-of-all trades. A highly-focused Social Media and Content Marketing strategy intended to build a strong brand has a better chance of succeeding than a broad strategy which attempts to be all things to all people.
THE LAW OF QUALITY
Quality trumps quantity. It’s better to have 1000 online connections on Social Media who read, share and talk about your content with their own audience than 10,000 who disappear after connecting with you for the first time.
THE LAW OF PATIENCE
Social Media and Content Marketing doesn’t happen overnight. While it’s possible to catch lightening to a bottle, it’s far more likely that you’ll need to commit to the long hand to achieve results.
THE LAW OF COMPOUNDING
If you publish amazing, quality content and work to build your online audience of quality followers, they’ll share it with their own audiences on Twitter, Facebook, Instagram and on their own blogs. This sharing and discussing of your content opennew entry points for search engines like; Googlto find it in keyword searches. Those entry points could grow to hundreds or thousands of more potential ways for people to find you online.
THE LAW OF INFLUENCE
Spend time finding the online influencers in your market who have quality audiences and are likely to be interested in your products, services and business. Contact with those people and work to build relationships with them.
THE LAW OF VALUE
If you spend all your time on the Social web directly promoting your products and services, people will strop listening. You must add value to the conversation. Focus less on conversations and more on creating amazing contents and developing relationships with online influencers. In time, those people will become a powerful catalyst for word of mouth marketing of your business.
THE LAW OF ACKNOWLEDGEMENT
You wouldn’t ignore someone who reaches out to you in person, so don’t ignore them online. Building relationships is one of the most important part of Social Media Marketing.
THE LAW OF ACCESIBILITY
Don’t publish your content and then disappear. Be available to your audience. That means you need to consistently publish contents and participate in conversations. Followers online won’t hesitate to replace you if you disappear for weeks or months.
THE LAW OF RECIPROCITY
You cannot expect others to share your content and talk about you if you don’t do the same for them. So, a portion of the time you spend on social media should be focused on sharing and talking about content published by others.